Why reports need careful conversion
A McKinsey-style market report or an internal Q1 review has structural conventions: title page, executive summary, table of contents, main sections (each with sub-sections), data tables, chart images, footnotes/sources, appendices. A blunt converter loses the hierarchy. Ours preserves the heading levels so the resulting Markdown has a clean nested structure that renders well in any viewer with a TOC plugin (Obsidian, MkDocs, Notion).
Charts and data visualisations
Charts authored in Word (or pasted from Excel) become embedded images. The image is extracted; if the chart had a caption it's preserved as the image's caption text. Underlying chart data is not extracted (it's not text in the .docx). For reports with critical chart data, keep the source spreadsheet alongside the Markdown.
Footnotes and sources
Footnotes and endnotes (typical for citation-heavy market reports) are converted to Markdown footnote syntax ([^1]), preserving the link between the citation in body text and the source list. Bibliography sections are kept as a final section.