The episode-to-post workflow
For each episode: convert the audio file on Audio to Markdown, download the .md, prepend YAML frontmatter (title, date, episode number, guests, description), save into content/podcast/episode-NNN.md. Hugo's build command turns the directory into a fully navigable section of your site, with episode listing pages, taxonomy pages by guest or topic, and per-episode pages with the full transcript visible.
Frontmatter template for podcast episodes
Common YAML: title, date (publish date), episode (number), guests (list of names), description (50-160 chars for SEO), tags, audio_url (link to the actual audio file on your CDN). Hugo's page variables and your theme's templates surface these consistently across the site.
Why structured Markdown matters for SEO
Search engines reward content that has actual structure: headings to navigate, paragraphs to scan, lists for skimmable items. The converter's speaker headings translate naturally into a transcript with proper section breaks — Google parses the page as a real article rather than a wall of text. Pair with PDFs and URLs for evergreen content (PDF for Hugo, URL for Hugo).
Bonus: speaker headings make in-page navigation possible. Many themes auto-generate a table of contents from heading structure, so a one-hour episode's page comes with jump-to-speaker navigation. Listeners find the part they want without scrubbing through audio.